TORONTO, ONTARIO — (Marketwire) — 03/28/12 — Communities across Canada are gathering together on Saturday, March 31 to celebrate WWF–s Earth Hour. WWF spokespeople will be available at local events across the country to help provide insight into the important role that Earth Hour plays. Below is a listing of some events taking place throughout Canada.
Canadian and Global Earth Hour images, video and audio are available and will be updated regularly as each country switches off for WWF–s Earth Hour.
Downloadable video footage of the global event will be available for media on the night at .
Images of landmarks switching off and global Earth Hour events will be available at .
Images and b-roll from WWF–s Canadian media events will be available, please contact Weiwei Su, .
About WWF–s Earth Hour
Join millions of people worldwide and switch off your lights on Saturday, March 31 from 8:30 PM to 9:30 PM. Visit to join the movement.
WWF–s Earth Hour is an opportunity for individuals, businesses and communities around the globe to unite in a powerful call to action of hope for a better, healthier planet. In Canada, the AIR MILES® Reward Program and the Toronto Star are the national sponsors. As lead sponsors for WWF–s Earth Hour, AIR MILES and the Toronto Star will harness their incredible ability to engage employees and reach customers in spreading our message and encouraging individual action.
About our sponsors
With more than 10 million active AIR MILES accounts, the AIR MILES Reward Program has the ability to reach Canadians from coast-to-coast and inspire them to do their part for the planet every day.
As Canada–s largest newspaper, the Toronto Star is committed to reporting on and bringing awareness to environmental issues, such as climate change, that matter to Canadians.
About WWF
WWF is creating solutions to the most serious conservation challenges facing our planet, helping people and nature thrive.
Earth Hour: A World Wildlife Fund Initiative
Earth Hour was started by the World Wildlife Fund (WWF) in Australia in 2007. That year more than 2.2 million people and more than 2,000 businesses turned their lights off for one hour to take a stand against climate change. In 2008, the rest of the world – including Canada – joined Earth Hour.
Earth Hour is a global WWF initiative, with a rich history. Below you will find a series of facts and story ideas about Earth Hour in Canada and around the world.
We would be more than happy to arrange an interview or answer any additional questions you have about this event.
Earth Hour Facts:
Earth Hour Canada 2012:
Earth Hour 2012 around the globe:
Contacts:
WWF
Weiwei Su
416 209 9033
Media Profile
Beth Hampson
416 275 9479