VANCOUVER, BRITISH COLUMBIA — (Marketwire) — 03/06/13 — Celebrated authors Alice Munro and Yann Martel have collaborated with award-winning environmental group Canopy to print collectors– editions of their bestselling books Dear Life and Life of Pi. Printed specially on forest-saving paper made from straw rather than trees, the books highlight a viable solution to logging carbon-rich forests for paper. Published by Random House of Canada, a limited number of signed copies of each book will be available from these printings. All proceeds go towards Canopy–s continued forest conservation work and development of alternative paper sources.
“Future generations will only know bears, tigers, orangutans and caribou as fictional creatures unless we protect their habitat in the Boreal, tropical and temperate forests now,” said Yann Martel, after last week–s Oscars win by the film based on his novel. “Using straw paper for my book demonstrates that there are elegant solutions that keep the world–s towering trees standing.”
Canopy arranged the production of these rare special editions with Random House of Canada as part of their campaign to diversify the North American paper fibre basket. Kick-starting commercial-scale development of straw-based papers will significantly reduce the stress on endangered forests.
“Now more than at any other time in our history, we need to bring our intelligence and imagination to sustain our life support systems,” said Alice Munro. “With a pure passion and unwavering conviction Canopy has been working to protect the world–s forests and inspire innovation. This is exactly the kind of practical solution required.”
Both Alice Munro and Yann Martel, and their respective publishers, McClelland & Stewart and Knopf Canada, have worked closely with Canopy since 2000 when the organization first started its work to green the book publishing industry. At the time, no publisher was consistently printing on environmental papers.
“A decade ago Alice Munro and Yann Martel were amongst the first authors to work with Canopy and their publishers to curtail books being printed on paper from ancient and endangered forests,” said Nicole Rycroft, Canopy–s founder and executive director. “Today, they are yet again helping to pioneer solutions that will keep more than 800 million trees standing in North American forests every year.”
Every year millions of tonnes of wheat straw and flax straw, left over after the grain harvest in Canada, could be used to make commercial-quality paper. As of February 2013 Canopy–s ongoing market survey quantified an annual North American demand for more than 1 million tonnes of straw paper. The paper used in Alice Munro and Yann Martel–s titles is made from wheat straw, flax straw and recycled paper, and has half the ecological footprint of conventional paper. It is the product of a unique partnership that Canopy forged with paper producer Cascades Fine Paper, technical collaborators at Alberta Innovates, and printers Friesens and Webcom.
Signed special editions of Life of Pi will be available for purchase beginning March 6, 2013. Signed special editions of Dear Life will be available for distribution as of mid-April 2013, in time for Mother–s Day, but can be preordered today. Both books are available exclusively at .
Canopy is a not-for-profit environmental organization dedicated to protecting forests, species and climate. Canopy believes collaboration is the key and that businesses can be a powerful force for solutions, and work with more than 700 companies to help ensure their supply chains are sustainable. Canopy–s partners include Sprint, The New York Times, Random House, Hearst, Scholastic, and Lonely Planet. For more information, visit .
Contacts:
Media Contact:
Nicole Rycroft, Canopy
Executive Director
778-987-9099