TORONTO, ONTARIO — (Marketwire) — 01/16/13 — Editors Note: One video and six photos are associated with this press release.
, grandmas, abuelas, nonnas, nainais and bubbies to support on February 7, presented by Loblaw Companies Limited (Loblaw).
A dedicated team of grannies will encourage Canadians to turn down their thermostats and put on a sweater. National Spokesgranny Gladys demonstrates how it–s done in . She–s calling on her fellow grannies to teach their children and grandchildren about the importance of valuing energy.
“Members of the are natural energy conservers – grannies don–t turn up the heat when it gets chilly, they put on a sweater and a pair of slippers!” said Gladys, National Sweater Day Spokesgranny. “I–m looking for Canada–s greenest grannies to join me in helping our kids and our grandkids to re-learn the lost skill of energy conservation that used to be second nature.”
WWF–s National Sweater Day is designed to remind Canadians to value our energy: it–s a chance to think differently about how we use energy, and how everyone can all in fighting climate change by using energy wisely, not wastefully. If all Canadians lowered their thermostats by just 2 degrees Celsius this winter, it would reduce greenhouse gas emissions by about 4 megatons – the equivalent of shutting down an average sized coal-fired power station.
Interested grannies can visit or for information on how to audition for WWF–s National Sweater Day popular Granny Call Centre.
And all Canadians can make their grannies proud on February 7, by turning down the heat and putting on their sweaters.
“If you–re afraid you–ll forget, sign up for a reminder call today at sweaterday.com,” said Gladys. “You can even choose what kind of granny you want to call you – and it–s very kind of you to ask, dear, but I can–t call everyone myself, you know. That–s why we need help from grannies across Canada!”
WWF–s National Sweater Day is supported by partial proceeds from Loblaw–s charge-for-plastic shopping bag program.
For more information about National Sweater Day and how to get involved, please visit or .
About WWF
WWF is creating solutions to the most serious conservation challenges facing our planet, helping people and nature thrive.
About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada–s largest food retailer and a leading provider of drugstore, general merchandise and financial products and services.
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Contacts:
WWF-Canada
Riannon John
416-347-1894
Loblaw Public Relations Department
905-459-2500