In addition to investigating the professionalism and the success of these companies’ PR, the agency has also assessed the statements of 33 German-speaking professional journalists on common errors, on positive and negative examples and on places for improvement in media relations; Krampitz Communications has also supplemented this information with its own research and tips. The study is rounded off by clearly arranged graphs and tables as well as sections on how to create strategies and concepts, how to use social media effectively, and how critics of the renewable energy branch communicate.
Checking for Success and Investigations on Professionalism
For this study, the agency, which has specialised in PR for renewable energies for ten years, surveyed between April and July 2013 those responsible for communication in companies for detailed information on their PR, their strengths and communication messages as well as their corporate accountability. With the help of 33 professional journalists as mediators, Krampitz Communications then examined between July and September 2013 if the companies’ messages arrive at their predefined target groups and if these groups perceive the companies’ strengths.
In addition to looking at the success in placing strengths and messages, the agency also assessed the publication rates of companies and how they are contacted by journalists. In order to compare the professionalism of various companies’ PR, Krampitz Communications developed a measurement category. Its value depends on if the company has sufficient personnel and finances for PR, if it is oriented toward a communication strategy and if it uses its PR tools effectively.
“The image of the renewable energy branch has suffered a lot in the last few years”, says agency boss Iris Krampitz. “In addition to professional product PR, it is becoming more and more important to communicate the social benefits of renewable energies, tailored to the target group”.
Since renewable energies are dear to her heart, Krampitz will donate 20 per cent of the revenues the company receives from the sales of the report until 30 Jun. 2014 to measures to improve the branch’s image. In 2013 the agency already held several days of consultation for the renewable energy branch free-of-charge and voluntarily got involved in an alliance for the development of a joint communication strategy.
Krampitz Communications
REACHED YOUR GOALS?
How Biomass, Solar and Wind-power Companies Communicate
Investigations on Product PR and Public Affairs
Evaluation Report (Unabridged Edition in German)
DIN A4, 94 pages, loose-leaf book
Price: 1,250 Euros plus VAT
Krampitz Communications, Cologne, January 2014
Further Information: http://www.pr-krampitz.de/en/research
Brief Report, free-of-charge
A short report, available in both German and English, can be ordered free-of-charge from our internet page. This report contains information on the methodology and several results of the company survey:
http://pr-krampitz.de/en/shop/studie