GRAND FORKS, ND — (Marketwire) — 02/22/13 — BBI International, a media and events company operating in the energy industry for nearly 20 years, has launched The Bakken magazine, a print and online publication providing comprehensive coverage of the opportunities and challenges in the Williston Basin–s burgeoning oil and gas play. Through its audience specific circulation, focused on top-level decision makers at companies and organizations working both inside and outside of the region, the monthly publication will provide up-to-date information, insight and perspective on the most relevant industry announcements, achievements, community decisions, policy changes and stories that will affect companies currently doing business and those looking to enter the market.
The Bakken magazine and its online counterpart, , will capture print and online coverage in the following categories, providing readers with a convenient news resource that will help them make informed Bakken-related business decisions:
“This publication will be the consistent source connecting business leaders inside and outside of the region to the critical information needed to understand the complexities in developing the oil and gas play,” says Luke Geiver, managing editor of The Bakken magazine.
Unlike other media outlets providing coverage of the Bakken oil and gas play, The Bakken magazine will use its targeted circulation including oil and gas executives, drilling contractors, builders and developers, industry suppliers and service providers, legislators, organization heads and key decision makers with a printed full-color, high-gloss monthly publication produced by a proven team of energy content providers.
To provide an unrivaled amount of sophisticated content, the advertising ratio of the print publication will include 60 percent content and 40 percent advertising per magazine. “This allows the publication to remain rich in content,” Geiver says, “and provide a platform to help businesses everywhere linked to the Williston Basin grow.”
Founded in 1995 and based in Grand Forks, North Dakota, produces globally recognized energy events and trade magazines. BBI owns and operates the largest, longest-running ethanol conference in the world — the — and the , and the . In addition to the company publishes , , and , as well as a number of ancillary products including maps, directories, e-newsletters and other web-based industry resources.
John Nelson
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