At the End of April, French delegates decided that vegetarian and vegan products may no longer contain –meaty– name supplements. This leads to confusion of consumers in the marketing of these products.
Here are some examples of terms that may no longer be used in France like this:
vegetarian sausages
meatless bacon
cashew cheese
soy milk
Also in Germany soy milk must be called soy drink.
Manufacturers who do not comply with this new regulation must expect fines of up to 300,000 euros.
French delegate Jean-Baptiste Moreau, a farmer himself, proposed this new scheme to better inform consumers about their food. He wrote on Twitter:
The control procedure has not yet been completed. An implementing regulation is to draw up and publish a list of designations which may no longer be used in the future.
The Tentamus Group has formed a Europe-wide labelling team to advise you on all questions concerning the labelling of your products, to carry out labelling tests and to check the online presence of your products.
Tentamus Group GmbH was founded in 2011. Tentamus is a global product and safety group with a core presence in Europe, UK, Israel, China and the USA. Accredited and licensed Tentamus Group tests, audits and consults on all products involving the human body (food & feed, pharmaceuticals & medical, agrochemicals, cosmetics, agriculture & environment and nutraceutical & supplements). Tentamus Group is represented in over 35 locations worldwide. More than 1,600 highly-trained staff members work in over 1 million square feet of laboratory and office spaces. For further information please visit www.tentamus.com.