”Organic photovoltaics is one of the technologies of the future that will open up a completely new dimension in the use of solar energy,” says Dr. Martin Pfeiffer, cofounder and CTO of Heliatek and a leading expert in organic semiconductor technology in the fields of OPV and OLED. Even when traditional solar technologies meet their match, solar panels from Heliatek continue to offer nearly limitless possibilities thanks to their extraordinary properties. Possible areas of application include fields such as mobile energy, rural electricity supply, automotive and transport, building integration, or even rooftop solar systems.
The transition from research to production is now the next milestone for the innovative technology company. Steffanie Rohr, Head of Marketing, explains the decision to develop the new corporate design: “Heliatek is very consistent when it comes to achieving its targets, that’s why it’s now time for the entire communication strategy to be put on more professional footing.” At the heart of this process was the creation of the new logo and the new company slogan, “Say hello to solar. Wherever you are”. “Heliatek solar panels provide clean solar power wherever it’s needed. The technology–s diverse range of applications was exactly what we wanted to communicate, and our new slogan expresses this idea succinctly,” continues Steffanie Rohr.
The new Heliatek branding will now be gradually implemented across all platforms using an integrated communication concept – for use in printed materials, at exhibitions and congress events, for the new website, and for all online communication. The new Heliatek brand identity was developed by the communication and brand experts SMACK Communications.