MADRID, SPAIN — (Marketwire) — 10/07/12 — Between October 8 and 10, the vibrant city of Barcelona, Spain will be hosting 2012 Global Bottled Water Congress, an annual event that aims to address concerns of sustainability and the environment by discussing key issues such as consumers and markets, retailing, technology, health and innovation. Into its 9th year, the conference will be attended by top companies across all continents, — including The Coca Cola Company, Nestle Waters, Grupo Vichy Catalan, Danone Waters France, as well as Tibet 5100, the Chinese brand for premium bottled mineral water.
This is the second year that Tibet 5100 has been invited as the only Asian company to participate in the conference. Identified as the “Olympics” of the water industry, the Global Water Congress is an excellent platform for bottled water producers, suppliers, customers and other industry partners to gain a complete overview of market trends and development, as well as help improve future performance by unlocking more “natural value” — the theme of the conference this year.
When Tibet 5100 participated in the 8th Global Water Congress last year, its products drew great interest from participants. This year, Mr. Fu Lin, CEO of Tibet 5100, has also been invited to speak at the high-profile congress, exemplifying the international recognition Tibet 5100 has achieved for its brand image and top-quality products, and at the same time establishing Tibet 5100–s standing as parallel with that of top international brands. On top of introducing the company and its key to success in the local market, Mr. Fu Lin will also be sharing with industry experts his insights into China–s bottled water market. Such prestigious international exposure reaffirms Tibet 5100–s position not only as a leading provider of premium bottled mineral water in China but also as an emerging leader of high-quality mineral water in the global market.
Established in October 2005, Tibet 5100 aims to provide the best glacier spring water to the world. The spring water comes from the mountain–s quaternary glacier, sourced from the Qu Ma Nong Spring, a unique glacial spring at 5,100 meters above sea level on the Tibet Plateau. It is one of the most precious mineral waters in Tibet and in the whole of China. According to Euromonitor–s latest report, Tibet 5100 has taken up 26.9 percent of the market share in the premium bottled mineral water industry last year, to become the leading brand in China.
“As the first premium water brand established in China, our water has received high praises and increasing interest from the market. Based on our premium quality and unique business mode, we have maintained the top position in the local market. I have every reason to believe that our local achievements will give us the right experience and resources to win over the international market,” said Mr. Fu Lin, during his recent interview with the Wall Street Journal where he discussed his company–s unique business strategy and future development plans.
The company placed equal focus on service-oriented innovation and institutional sales channels to achieve great success. Tibet 5100 expanded its institutional client base by sponsoring government affairs and business activities, such as the HSBC International Golf Championship and China Open Tennis. The institutional clients include Air China, China Railway Express, China Post, BP-Petro, SINOPEC, ICBC International and CCB International. To better serve the premium clients, the company created a “water card” service unique to China based on the extensive and highly-efficient logistics system covering 48 cities nationwide. This “water card” is a prepaid voucher for redeeming our bottled water. Customers only need to dial the national service hotline, and the bottled water will be delivered to the appointed place within 48 hours. It is also functions as a handy gift and is currently the only one of its kind that can be used nationwide in China–s FMCG (Fast Moving Consumer Goods) Industry.
According to Mr. Fu Lin, while focusing on the domestic market, Tibet 5100 is also seeking further opportunities in reaching out to foreign markets. In as early as 2007 when Tibet 5100 first attended the 2007 International Food Exhibition in Cologne, Germany, overseas distributors were already expressing great interest in its water.
In order to expand its international market, Tibet 5100 has plans to establish a new glass-bottle production line later this year, as glass bottles are able to better maintain the natural value and premium quality of its water during transportation. “We see this as a good chance for Tibet 5100 to expand our business globally and accelerate our company–s development. We have great confidence in selling our product on the international platform. We hope for Tibet 5100 to become part of the international premium mineral water market, and establish itself as a world-famous brand. After all, our water is from a pure and rare glacier spring in Tibet, which attracts the global market most,” Mr. Fu Lin told the journalist from Wall Street Journal.
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Tibet Glacier Mineral Water Co., Ltd was established in October 2005. Aimed to provide the best glacier spring water for the whole world, Tibet 5100 gradually becomes a leading brand of premium bottled mineral water market in China.
Based on the unique water source advantage, high-end business system, massive logistics system and efficient sales strategies, Tibet 5100 created a “Gap-free Value System,” placing equal focus on service-oriented innovation and institutional sales channels. In less than seven years, Tibet 5100 has taken up 26.9 percent of the market share in premium bottled mineral water industry according to Euromonitor–s latest report. In June 2011, Tibet 5100 Water Resources Holdings Ltd. (HKSE: 1115) listed in Hong Kong, becoming the first stock of Tibetan ethnic enterprises that listed out of mainland China.
“5100 Tibet Glacier Spring Water” is sourced from a unique glacial spring at 5,100 meters above sea level. It is a unique glacial spring water with rich lithium, strontium and meta-silicic acid, etc. At present, there are four types of its products: 330 ml, 500 ml, 1000 ml and 1500 ml bottled glacier spring water. To better meet market demand, Tibet 5100 created a “water card” service system unique to China, the first to reach 48 cities with response within 48 hours.
Tibet 5100 devotes to provide healthy and high-quality drinking water to consumers who pay high attention to their quality of life. Besides, Tibet 5100 also endeavors to promote scientific and healthy ways of water drinking, encourage an environmental friendly attitude towards nature, and strive to make the long history, splendid civilization and the original ecological geographical environment of Tibet widely spread by a bottle of “5100 Tibet Glacier Spring Water.”
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Angela Zhang
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